The Survival to Thrival Podcast

Step by Step Guide to Building your Go To Market Playbook and unlocking growth

July 15, 2020

How do you create a playbook to find Go-To-Market (GTM) Fit? A GTM playbook is a repeatable map for finding and winning customers over and over again. But what does it look like? Who builds it? What are the common challenges startups might face when creating one? These are the questions addressed by co-authors Tae Hea Nahm and Bob Tinker.

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