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The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of Survival to Thrival - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their book series. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?
Episodes
Thursday Aug 27, 2020
Thursday Aug 27, 2020
Finding 'Urgent Pain' and your 'Wow' are two vital ingredients in building your Go-To-Market Playbook to unlock growth. How do you find them, or even know when you have? In this episode Tae Hea Nahm and Bob Tinker use real world examples from startups they've worked with of how the founding teams found these two things before going on to scale.
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