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The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of Survival to Thrival - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their book series. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?
Episodes
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
CRO is becoming a common term for the modern breed of SVP of sales. A true CRO looks after the full customer lifecycle from customer experience, to revenue generation and growth.
This episode we speak to a familiar guest, Mark Smith who's a rare go to market leader for companies such as NPI, Infobox and Arista.
He discusses with Bob and Tae Hea the changes and unlearning moments required for this ultimate sales leadership role.
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