The Survival to Thrival Podcast

How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit

April Koh, Co-Founder and CEO of Spring Health, talks to co-hosts Bob Tinker and Tae Hea Nahm about how a Go To Market Fit playbook enabled her company to achieve 6 x growth for four years running.

April gives an overview of Spring Health, what it has evolved from and how it changed every six months - despite astronomical growth. She also expands upon how she transitioned from being in the weeds to a course-charting role of growth.

Best strategies to implement product-led growth

Mickey Alon, CTO and Founder of Gainsight PX, talks to host Bob Tinker and special co-hosting guest, Nikolai Skatchkov about Product-Led Growth.

Mickey gives Bob an overview of PLG, what it has evolved from and where it may be heading. Nikolai's company, Circula, is currently in the midst of implementing PLG and so, he picks Mickey's brain on the best strategies to implement it successfully.

Why should you be a first customer?

Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer.

While it can be a risk, being a first customer can also bring huge rewards; if the product solves your company’s urgent pain, it will give your team the opportunity to champion a brand new product and become a ‘customer hero’.

How do you win your first customers?

Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers.

It’s illogical for any customer to want to be your first one so founders can get around that by making sure they deliver real value, make their customers a ‘teaching customer’, and ensuring the product elevates a customer's career.

How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market

Hosts Tae Hea Nahm and Bob Tinker are joined by Kyum Kim, co-founder and Head of US Operations at Blind. Kim shares how they were able to move to the US with no network and successfully expand the Korean anonymous professional networking platform to the US market. Plus how hosting Silicon Valley parties helped the business grow.

Implementing GTM Fit in the real world

Jacco van der Kooij, founder of Winning By Design, has worked with more than 800 startups solving sales marketing challenges. He speaks with host Tae Hea Nahm about the common Go To Market stumbling blocks and how to get you and your team to fix them.

Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking Growth

Hosts Bob Tinker and Tae Hea Nahm announce the launch of Unlock, a new open-source resource for finding Go To Market Fit and unlocking growth. Unlock is a deep dive into the four-step formula to find GTM Fit, and is the practical guide to complement the Survival to Thrival book. In this special episode, Bob and Tae Hea explain how and why Unlock came about and why they want listeners to get involved.

Check out Unlock here: unlock.survivaltothrival.com. 

GTM Strategy for Europe Vs America: What are the differences?

Hosts Tae Hea Nahm and Bob Tinker are joined by guest, Christof Baumgartner, an experienced CRO. They discuss the differences, which  startups should know about, between going to market in Europe and America and how to change the GTM Fit playbook.

Becoming a Modern CRO: The next evolution from SVP Sales

CRO is becoming a common term for the modern breed of SVP of sales. A true CRO looks after the full customer lifecycle from customer experience, to revenue generation and growth.

This episode we speak to a familiar guest, Mark Smith who's a rare go to market leader for companies such as NPI, Infobox and Arista.

He discusses with Bob and Tae Hea the changes and unlearning moments required for this ultimate sales leadership role.

1st Time CEO Gamechanger: Think in Swimlanes

'Thinking in Swim Lanes' is a powerful tool for first-time CEOs making the transition from Founder to Real CEO. So how do you do it, which areas of the business do you need to segregate and how do they change the company, as well as you the CEO? Hosts Bob Tinker and Tae Hea Nahm discuss their own and others experiences.